Kashmirly is the B2B supply platform for Kashmir tours — built in Srinagar, by the people who actually run the tours. We supply registered travel agencies with partner rates, live-priced custom itineraries, and the technology to sell Kashmir under their own brand. We are trade-only: we have no consumer website, and we never sell around our partners.
Is Kashmirly a registered operator?
Kashmirly B2B is a product of Holiday Formula, a travel agent registered with the Department of Tourism, Government of Jammu & Kashmir.
- J&K Tourism Registration: JKEA00001487
- Operating since: 2022
- Headquarters: 90 Feet Road, Ahmad Nagar, Srinagar, Jammu & Kashmir 190020
That registration is not a formality to us. It means every houseboat night, hotel stay, cab, and activity we sell is fulfilled by a recognised, accountable operator on the ground — the standard your agency's reputation deserves when you put your customers in someone else's hands.
Why was Kashmirly built?
For years, selling Kashmir from outside Kashmir meant WhatsApp threads, emailed PDF rate sheets that were out of date before they arrived, and quotes that took days to come back. Agencies deserved better, so we built it: a platform where a travel agent anywhere can price a custom Kashmir itinerary in seconds from real seasonal rate cards, book it instantly at a confidential partner rate, and settle it from one wallet — with our operations desk in Srinagar confirming and running every trip.
Founded in Srinagar, run from Srinagar
Kashmirly was founded by Suhail Ahmed, a Srinagar-based travel professional with 15 years of experience operating Kashmir on the ground — the hotels and houseboats, the Gulmarg winters, the Pahalgam and Sonamarg circuits, the roads in between. That ground truth is built into the platform: the rate cards are ours, the vehicles and guides are coordinated by our own team, and when weather or road conditions change — as they do in the mountains — decisions are made by people who are actually here.
Built for the new generation
Kashmirly exists for the new generation of travel entrepreneurs — the agent starting out with a laptop, a phone, and ambition. Fifteen years ago, selling Kashmir meant years spent building supplier contacts one trip at a time. We put those fifteen years behind a login: register, get verified, and from day one you quote like a veteran — real partner rates, instant custom itineraries, your own branded storefront, and an operations team in Srinagar standing behind every booking. You bring the customers and the hustle; we bring Kashmir. That is how a young agency kick-starts a travel business that looks established from its very first sale.
What does your agency get?
- Partner rates on everything — group departures, private fixed-date trips, and fully custom tours, all GST-inclusive with per-traveller pricing.
- Live custom-tour pricing — pick dates, party size, and vehicle; the platform prices the whole itinerary from that season's rate cards in seconds.
- Your brand in front — shareable customer links at your price, and full white-label storefronts with your logo, colours, and domain.
- A verified trade network — every partner is KYC-verified and approved; your confidential rates stay confidential.
- An API-first platform — integrate our catalog and booking into your own systems whenever you are ready.
What is our pledge to the trade?
We never sell to travellers. We never market to your customers. Whatever you earn above the partner rate is yours, without clawbacks. Kashmirly grows only when its partners grow — that is the whole model, and it is deliberate.
Come see us
Our office is at 90 Feet Road, Ahmad Nagar, Srinagar — if you are in Kashmir, the kahwa is on us. Otherwise, register as a partner and our team will take you through the platform.