Kashmir Tours, supplied to your agency — not sold around it.
Kashmirly is a B2B-only travel supply platform for Kashmir, built for travel agencies and tour operators — not for travellers. Registered partners buy Kashmir at confidential trade rates: group departures bookable by the seat, private fixed-date trips, and fully custom itineraries priced live from seasonal hotel, transport, and activity rate cards. The platform adds white-label storefronts, shareable booking links, a partner wallet, and a REST API, while our Srinagar operations team runs every trip on the ground. We have no consumer site — your customer stays yours.
Registration takes minutes. Verified via WhatsApp, approved by our team.
We never sell to travellers
No consumer website, no direct bookings, no retail prices. Every sale in Kashmir goes through a partner like you.
Your customer stays yours
Storefronts and booking links carry your brand and your prices. We stay behind the scenes, always.
Your margin is yours
Everything is priced at your B2B rate. Whatever you set above it is your commission — no clawbacks, no surprises.
Exclusive via Kashmirly
Offers for partners, right now
Products
What can your agency sell on Kashmirly?
Every product is bookable online at your partner rate — no email chains, no waiting for a quote to come back.
Group departures
Fixed dates, shared group. Book your client a seat on a scheduled departure with live availability.
Book a seatIndividual departures
Fixed dates, private trip. Your clients travel on their own, with the itinerary run just for them.
Private tripCustom tours
Your client's own dates. Pick an arrival date and pax, and the platform prices the whole itinerary live from our seasonal rate cards — then book it on the spot.
Priced liveOn sale now
Which group departures are on sale right now?
Fixed dates, shared group — your clients book a seat. The public price is shown; your trade rate is inside the partner portal.
Kashmir Escape Premium
Kashmir Escape
Kashmir Meadows
Platform
What does a Kashmirly partner get?
Everything your agency needs to quote, sell, and settle Kashmir — in one login.
Partner rates
Every package priced at your B2B rate, GST inclusive. Per-traveller line items, so a quote is never a mystery total.
Customer links
One shareable page per tour, at a price you set. Your customer books from your link — the margin above the partner rate is your commission.
Partner wallet
One wallet to pay for everything. Top up online or by bank transfer and settle bookings without chasing invoices.
Hotel bookings
Room-only bookings across our contracted hotels and houseboats — for clients who only need the stay.
Verified network
Every partner is KYC-verified and approved by our team. You trade in a network of real, registered agencies.
Confirmed by our team
Bookings are confirmed by the Kashmirly operations desk on the ground in Kashmir — the people who actually run the tours.
White-label
How does selling under your own brand work?
Your name, your logo, your colours, your prices — a complete branded website selling from our catalog, run by the platform.
Fully your brand
Set your logo, colours, and pages with the built-in site builder. We stay behind the scenes — remove "powered by Kashmirly" entirely on higher plans.
Your own domain
Launch on a subdomain in minutes or point your own domain at your storefront. Your customers never leave your web address.
Your prices, your payments
Curate which tours you sell and at what price. On eligible plans, customer payments settle straight to your own account.
Technology
Why is Kashmirly built API-first?
Kashmirly is technology-first: one API underneath every channel, so your tools are never an afterthought.
API-first, always
Every capability — search, live pricing, booking — exists as an API endpoint first. Our own portal runs on the same API you can integrate against.
Live pricing engine
Custom tours are priced in real time from seasonal hotel, transport, and service rate cards — not from a PDF someone emailed last month.
Direct integration for your systems
Scoped, revocable API keys let your own website or backend pull our catalog and create bookings server-to-server. See the full API integration →
Secure, verified onboarding
WhatsApp-verified registration, document KYC, and manual approval — so the network stays trade-only and trustworthy.
How it works
How does an agency become a Kashmirly partner?
Register your agency
Company details and your business email — it takes a few minutes.
Verify on WhatsApp
Confirm your phone with a one-time code sent over WhatsApp.
Get approved
Our team reviews your registration and documents, and activates your account.
Quote and book
Log in to partner rates, live custom-tour pricing, and instant booking.
The record
What are the facts about Kashmirly?
Founded in 2022, registered with J&K Tourism under No. JKEA00001487, and led by a founder with 15 years of ground operations — here is Kashmirly on the record. Page last updated .
| Legal identity | Kashmirly B2B, a product of Holiday Formula |
|---|---|
| Government registration | Dept. of Tourism, Govt. of Jammu & Kashmir — Reg. No. JKEA00001487 |
| Operating since | 2022 |
| Headquarters | 90 Feet Road, Ahmad Nagar, Srinagar, J&K 190020, India |
| Founder | Suhail Ahmed — 15 years operating Kashmir on the ground |
| Business model | B2B only: sells exclusively to registered travel agencies, never to travellers |
| Products | Group departures, private fixed-date trips, live-priced custom tours, hotel-only bookings |
| Pricing basis | Confidential partner rates, GST inclusive, computed from seasonal rate cards |
| Partner onboarding | WhatsApp phone verification + KYC documents + manual approval |
What should agencies know before selling Kashmir?
Kashmir's classic circuit spans roughly 50–90 km around Srinagar and climbs from 1,600 m to nearly 4,000 m — 5 ground truths that shape every quote:
- Srinagar (SXR) is the gateway — Gulmarg is ~50 km away (about 2 hours by road), Pahalgam ~90 km, and Sonamarg ~80 km, so 5–7 night circuits cover all three comfortably.
- Gulmarg sits at 2,650 m, and its gondola — among the highest cable cars in the world — climbs to nearly 4,000 m on Apharwat; winter (Dec–Mar) sells as a ski product, not a sightseeing one.
- Dal Lake houseboats are a category of their own — a night on the water is the single most requested Kashmir experience, and inventory is finite; we hold houseboat stays in our rate cards year-round.
- Kashmir sells in three seasons — summer meadows (May–Sep), autumn chinar colours (Oct–Nov), and snow (Dec–Mar); rates in our system are seasonal, which is why custom quotes are priced live per date.
- Weather rules the mountains — road and gondola closures happen; itineraries booked through Kashmirly are adjusted on the ground by our Srinagar team rather than cancelled by default.
Questions
Frequently asked questions
What is Kashmirly?
Kashmirly is a B2B-only supply platform for Kashmir tours, operated from Srinagar. Registered travel agencies get confidential partner rates, live-priced custom itineraries, instant booking, white-label storefronts, and an API. It never sells to travellers directly.
Who can register on Kashmirly?
Registered travel businesses — agencies and tour operators. Registration takes minutes: your phone is verified over WhatsApp, KYC documents are reviewed, and the Kashmirly team approves each partner manually.
Is Kashmirly a registered tour operator?
Yes. Kashmirly B2B is a product of Holiday Formula, a travel agent registered with the Department of Tourism, Government of Jammu & Kashmir (Reg. No. JKEA00001487), operating since 2022 from Srinagar.
How does pricing work for agencies?
Everything is priced at a confidential B2B rate, GST inclusive. Custom tours are priced live from seasonal rate cards for the exact dates and party. Whatever an agency charges above the partner rate is its own margin.
Can my agency sell Kashmir under its own brand?
Yes — shareable customer links carry your price per tour, and white-label storefronts give you a complete branded website with your logo, colours, and your own domain, powered by Kashmirly inventory.
Does Kashmirly compete with its travel agency partners?
No. Kashmirly is trade-only: there is no consumer booking on kashmirly.com, and the platform never markets to a partner's customers. Every sale flows through a partner agency.
Is Kashmirly a Kashmir DMC?
Yes. Kashmirly is a B2B-only destination management company (DMC) for Kashmir, based in Srinagar: contracted hotels and houseboats, transport, activities, live-priced itineraries, and a local operations team that runs every trip — supplied to travel agents and tour operators, never to travellers.
Built in Kashmir. Built for the trade.
Join the agencies selling Kashmir on partner rates, live pricing, and their own brand — on a platform that will never compete with them.
Become a Kashmirly Partner